Make an impression

When you’re organising a conference, the delegate gift bag is one of the first impressions people will take away. Done well, it shows thought, professionalism, and care for your guests. Done badly, it’s often filled with things that end up left behind or thrown away.

So, what actually works? Here are a few tried-and-tested ideas.

1. Something Useful

Pens and notebooks are classics for a reason, but the key is quality. A sturdy notebook or a branded pen that actually writes smoothly will always beat a pile of generic freebies.

2. Something Memorable

Giveaways that last beyond the event keep your brand in sight. Branded towels are a great example — they’re practical, used daily, and feel more thoughtful than disposable merchandise. At JBrandWorks, we’ve created custom embroidered towels for conferences where delegates still talk about them months later. See our event towels here →

3. Something Personal

Adding an item tied to your sector or theme makes the bag more relevant. At a wellness or beauty event, for instance, branded face towels pair perfectly with skincare samples. For a tech conference, it could be a cable organiser or branded phone stand.

4. Something to Eat or Drink

Snacks, water, or even a small coffee voucher always go down well. Delegates appreciate a thoughtful pick-me-up during long conference days.

Final Thought

Delegate gift bags don’t need to be complicated, but they do need to be considered. Choose items that people will actually use and that reflect your brand’s quality. A mix of useful, memorable, personal, and thoughtful items is always a safe bet.

If you’re planning your next conference and want to make your delegate gifts stand out, get in touch with us about branded towels — a simple touch that makes a lasting impression.